ParcelPing

Co-Founder & CEO · Remote · Mar 2024 – Oct 2025.

A package arrives without what it was supposed to contain. No photo, no record, no way to prove anything, and the loss lands on whoever can least afford to argue. The gap is structural rather than occasional: across the entire chain of custody from pack-out to doorstep, nobody records what actually went into the box.

The idea was formed in March 2024 and the company was built out from there.

The product

A chain-of-custody layer for e-commerce. Three-click integration, no workflow overhaul, and a deliberately visible deterrent. The psychology was as much the thesis as the technology.

A customer who successfully disputes a legitimate delivery has learned that it works. Requiring item photos is what stops the next claim, and without them the business has nothing to show when a dispute lands.

Four steps (Connect, Capture, Verify, Deter) across three modules:

Package imaging. Pack-out video synced to the order and surfaced back to the customer as order-confirmation delight rather than a security measure.
Authenticated delivery. Recipient, remote and authorized-signer verification, driver-side QR and geolocation.
Returns chain of custody. The module that became the company.

Returns

Runs on hardware stores already own, live in under an hour per location. Read onClose

An associate scans at the start and the end of the return.
In between, each item is verified against the order in real time.
A timestamped evidence package is written and filed against that return.
When a dispute lands weeks later the evidence already exists, and it can be pulled into whichever system the dispute arrives in.

The pilot we proposed underwrote a 70%+ reduction in chargeback attempts, a 50%+ reduction in CX handling time, a 20+ point NPS improvement and sub-48-hour implementation. These were the terms committed to, not measured results: the pilot did not run before the company wound down.

What was built

From first prototype to production in nine months. Read onClose

First prototype, in front of counterparties by December 2024. Covered the whole chain, pack-out through returns.
Production, September 2025. Integrated directly with merchant platforms.
Mobile capture, live two-device video verification and real-time item checking each shipped within weeks of one another.
A second product, a catalog-scoring and AI-visibility engine, came out of the same work and was submitted to a platform marketplace.

The team

Eleven people recruited across nine months, largely on equity, three of them in the same week. Read onClose

Two co-founders, a president and head of sales, four functional heads, two engineers and two advisors. Median experience across the group ran to roughly two decades.

Individuals anonymized. Backgrounds described by capability rather than employer.

Commercial traction

~20 executed NDAs · 2 signed channel-partnership agreements · first revenue September 2025 A major carrier, a global payments network and a primary e-commerce integration target. Read onClose

Parcel: a major carrier, through mutual NDA and prototype disclosure to a live demonstration to their digital product team.
Payments: a global payments network, on a dispute-resolution integration track.
E-commerce platform: the primary integration target.
Third-party logistics: a national provider reached live due diligence.

Plus a consumer-hardware manufacturer, a national specialty retailer, a global luxury group and four more across logistics, supply-chain software and shipping analytics.

All discussions were conducted under mutual non-disclosure agreements; counterparties are not identified.

How it ended

The company ran a strategic process through 2025 that reached live due diligence and did not close. Rather than raise a bridge into a narrowing market, the decision was to wind down in October 2025.

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Contact

Solomon Dworsky · Miami, Florida

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The pages here stop at what was built and what it produced. If you want the detail underneath any of it, ask.

Private equity transaction work, healthcare technology, and applied AI in the investment process.